Structuring for Extreme Revenue Growth · Book bonuses
All worksheets, e-books, guides and resources the book refers to. Free and open, no account needed.
Throughout the book I point to extremerevenuegrowth.io/bonus. Below you find what belongs to each chapter, with the page numbers where the book mentions it. Not sure where to begin? Find your starting chapter.
This is the process I use with clients to speed up learning. The worksheet walks you through it. Below is the background for each step.
Imagine five years have passed and you live your ideal life. Take three minutes per question and write the answer down. I update this sheet every quarter.
Before writing Structuring for Extreme Revenue Growth I bought books and courses on how to write a book, which pitfalls exist and how to speed the process up. I spent a little over €1,000. It saved me hundreds of hours and got me a book deal.
The shortcut itself: delay the writing as long as you can still improve the structure. With a strong structure, writer's block rarely shows up.
Steven Pressfield calls it resistance in The War of Art: the force that shows up whenever something brings short-term pain and long-term benefit. The answer is to begin. As Chris Winfield puts it: start before you're ready. Take at least one action toward your goal every day, however small.
If you doubt your ability, that is a problem of belief, not commitment. Financial mindset coach David Neagle uses this exercise:
Socratic questioning is my main tool for finding the root causes of growth. I use it to get clarity on what a client wants, why they want it and which assumptions sit underneath. Coming at the same goal from different angles surfaces insights nobody had before.
My usual opening question:
Why can't it be done easier?
Ask yourself every day: did I build equity today? Take your agenda and to-do list and check each item: am I building an asset with this?
The worksheet covers the three action steps: repurpose what you already have, make your next action asset-based, and take a crash course in direct response copywriting.
When I analyzed my most impactful mentors, they had one thing in common: all of them were highly skilled direct response copywriters. Copy forces you into the mind of your customer: what they need, hope, want and fear. And it scales. A text does the same work whether one person reads it or a million. You write it once and it keeps paying you back.
Formulas get you started fast:
What makes copy work is research from many angles: the voice of your customer and what really resonates with them. How to write copy that'll blow your readers' minds (GrowthLab) explains this well.
Based on the principles of Chris Winfield and Jen Gottlieb of Super Connector Media. List everyone you know. Rate each person from 1 to 10 on influence: what their connections are worth. Rate them again from 1 to 10 on how likely they are to want to work with you. Add up the scores and start at the top.
The second level of access runs through tools. In the early days of the internet, everything had to be hard-coded by developers. Today you build websites, landing pages and ad campaigns without writing a line of code, and that trend keeps accelerating.
Tools like Zapier, the "glue of the internet", connect apps through their APIs. Only when existing tools fall short do you need a developer to build an integration.
The three action steps: map your value ladder, assess its flexibility, and build a touch-based value ladder. The worksheet takes you through all three. The Wynter Games slides show step by step how I map a value ladder.
I went from €10 per hour to engagements above €1,000 per hour. These four principles drove that jump. They apply to anyone who wants to raise the value of the human touch in their business.
A mindset I learned from Ramit Sethi's six-figure consulting program. Every company has problems, and if it keeps doing what it does, it will hit a roadblock. Your job is to find those roadblocks and guide the client around them. Socratic questioning (chapter 3) is the best way to find them.
Most people never fully understand when the other side is really happy with the work. I open every meeting, workshop and lecture by checking that my picture of success matches how the client puts it into words. In high-end work the nuances in wording matter. Ask yourself: do I know when my client is thrilled with my work?
Find the last step before your client books revenue and start optimizing there. That is where your impact shows up in their books as extra revenue, which makes your value undeniable. The most common gap: follow-up. Companies don't follow up enough, or don't keep adding value while they do.
There is so much money in things like follow-up because they are uncomfortable. Find what is uncomfortable for your client to do and start there.
HubSpot knew that users who import their data into the CRM are far more likely to upgrade and stay. Users whose previous CRM was a spreadsheet struggled with exactly that step. HubSpot added a human hand-raise at that moment: free users could ask for personal help with the import. It became one of their most popular upgrade points, and it showed them how to improve onboarding for everyone. Kieran Flanagan describes the experiment in this Reforge article.
My own example from the book: buyers of a €47 email course got a phone call. Over 38% bought a coaching package, which made those customers 50 times more valuable.
Three levels of growth levers, from quick to thorough: your top 3 earners and burners, a revenue stress test, and a full Theory of Constraints analysis. The worksheet has a calculator for the stress test and a template for the five focusing steps.
The book promises the full guide on removing constraints, including the ones outside your organization:
Read the Theory of Constraints guide →
The four e-books in this section and in chapters 8, 9 and 11 work out the Growth Lever Cheat Sheet in practice. I wrote them with Marlies van den Brekel.
| Skill | Where |
|---|---|
| Direct response copywriting | Copyhackers, CopyHour |
| Coding, no-code and APIs | Treehouse |
| Digital marketing and product development | Reforge, CXL, GoPractice |
The MAGNET brings the book together: Modular asset building, Always-on layer, Growth levers, Next-level growth teams, Experimentation layer and Touch-based value ladder. You supercharge it through structured personal growth.
The book promises more channel stacks and examples of the always-on and experimentation layers:
I wrote this book after selling my growth hacking agency. At that agency, more than €250,000 per month was untouched revenue: revenue delivered without my involvement.
Today I coach agency owners with 2 to 10 people toward top 10% standards. The work runs on C.A.L.M.:
See how I work with agency owners →
Questions or feedback on the book: chris@chrisout.com